Date: 25/11/2013

MAD ROCK Launches in DCC Shop!

DCC have expanded our shoe range this week with the introduction of Mad Rock Climbing Shoes available in 3 new styles. There are now 14 styles of climbing shoe on offer from brands Five Ten, La Sportiva, Lost Arrow, Mad Rock and children’s Boreal. Come and try a pair on today! We challenge you to beat our prices! Plus students and 3 month or annual pass holders receive an extra 10% off.

Entry Level – MAD ROCK DRIFTER £60

Don’t let this shoe’s looks fool you. Having climbed grades up to V15, the Drifter proves an astonishingly great value. By steering clear of some of Mad Rock’s more technical features, this wallet friendly classic puts competition on it’s wake.

Intermediate – MAD ROCK FLASH £70

Mad Rock’s iconic Flash has finally gotten a total redesign. The Flash’s blend of comfort, durability, and performance has lead to its embrace by multitude of climbers. Over the years, the flash has been the subject of raving reviews and

has won many accolades. So what could we do to make it even better? By mixing this time tested classic with our science proven innovations. The tradition leather upper has been combined with Synflex, a synthetic stretch material, to offer performance while maintaining a consistent plush fit. We’ve redesigned the 3D molded heel to maximizefriction. The Flash 2.0 will also be the first climbing shoe on the market to incorporate Shock Gel to reduce the impact force on the heel. A everlasting poly-carbonate midsole give the Flash 2.0 a consistent and predictable flex through out the life of the shoe.

Performance – MAD ROCK SHARK £90

The Arch Flex provides an aggressive but comfortable fit that gives the shark an unparalleled level of performance. Built around the original Shark last, we’ve resurrected this old favorite providing new features to make this model the weapon of choice. By utilizing our 1.8mm R2 rand rubber, the Arch Flex system gives our redesigned Shark an unbelievably comfortable and glove-like fit. The elastic property in our R2 formula hugs and locks your foot in to place without the pain associated with other high performance shoes.

Hayley McKenna Manager